Remember when Chevy was still making heavy-duty trucks? I’m not talking about beefed-up Silverados, but actual over-the-road semis. In 1970, Chevrolet introduced the Titan 90, a tilt-cab truck very similar to its better-known corporate cousin, the GMC Astro 95.
In this great ad for the 1970 Titan, Chevy paired the new truck with a 1969 Corvette convertible. Why a ’69? Presumably, because the ad ran prior to the 1970 Vette reaching dealers in February 1970.
It’s difficult to say how many times a sports car has been used in an attempt to demonstrate a long-haul truck’s toughness, but in this case I think the visual comparison of the two with matching red racing stripes is priceless. The copy acknowledges the pair’s vast differences while arguing that they are each the best at what they were engineered to do.
Production of the Titan ended after 1980 when Chevrolet exited the Class 8 truck market. The GMC Astro made it through 1987, the final year for big GMC semi tractors.